Height168 cmWeight62 kgShouldersNarrowAverageBroad
It asks about the body.
Height, weight and three quick questions. No tape measure.
What it does
A few questions about the body, not the garment.
Answers become measurements, read against the cut on screen.
Estimated, in cmChest88Waist72Hips96Shoulders38Leg81Arm58
It estimates the measurements.
Seven body measurements, worked out from the answers.
MSatin shirtRelaxed cut
28 LongFlare jeansLong legSame shopperIt knows the cut.
One shopper: M in a relaxed shirt, 28 Long in flared jeans.
Your size in the midi dressLSnugBalancedSpaciousCut close through the waist, so it’s a size up.
It shows the fit.
Snug, balanced or spacious, not just a size.
Where it opens
An answer wherever they ask the question.
Use one, or all three. Same answer, same size profile.
Satin shirt$89 · SageOn the product page
Next to the size picker, where the decision is made.
Midi dressSize chart · cmSizeBustWaistHipS846892M887296L9377101Fit note: cut close through the waist, most shoppers go up a size.
In your size chart
Per-style charts with fit notes, for shoppers who read the table.
Will the midi dress fit me?From your size profile:Your size in this style is L
Inside the chat
With StrutFit Find, the answer arrives in the chat.
Why it's right
Built per cut, checked against your returns.
- A fit model for every garment, calibrated on your returns
- Your own fit questions, like how jeans should sit
- Sized once on any StrutFit store, sized on yours
Fit notes, from your returns
- Satin shirtTrue to size
Midi dressRuns small at the waist · go up a size- Flare jeansLong in the leg · check the leg length
Shown on the product page, for every shopper.
Customer story · HOKA · Apparel · Size
Already sizing HOKA's apparel.
HOKA sizes its running apparel with StrutFit, not just its shoes: a few questions about the body, then one size for the garment on screen.
Read the HOKA storySet up
From first call to live in about two weeks.
The install itself takes minutes. Most of the two weeks is the calibration pass against your return data.
- 1You · minutes
Add it to your store
One script tag on your site, or the app embed on Shopify.
- 2StrutFit
We load your catalogue
Your garments, their cuts and the size charts behind them.
- 3StrutFit
We calibrate on your returns
Each style is checked against your return data, so it knows which ones run big or small.
- 4Together
Choose where it opens
The product page, your size charts, inside Find, or all three. Then it goes live.
Your store
Shopify- Magento
- Salesforce
WooCommerce
PrestaShop- Custom
From $39 a month
Priced by your monthly orders. Cancel monthly.
Apparel sizing is StrutFit Size. Already running Find or Try? It uses the same install, so adding it is a switch, not a new project.
See pricingFAQ
Common questions
How does apparel size recommendation work?
The shopper answers a few quick questions: height, weight, and their body shape, shoulders and leg length. StrutFit estimates their body measurements from those answers - chest, waist, hips, shoulders, leg and arm length, thigh - and reads them against the cut of the garment they're looking at, calibrated on your own return data. They get one size, and how it will fit.
Do shoppers need a tape measure?
No. Everything comes from questions they can answer in a few seconds. Nobody is asked to measure themselves, and nobody needs to upload a photo.
Does it work for tops, bottoms, dresses and denim?
Yes. Each garment is fitted to its own cut, so a relaxed shirt and a close-cut dress can give the same shopper different sizes. Leg length is one of the questions, which is what trousers and jeans need.
How accurate is it?
We publish measured return figures for footwear sizing, from HOKA, Pikolinos and Birchbury. We don't yet publish one for apparel, and we won't until we've measured it on a named customer's traffic. Every style is calibrated against your own return data before go-live.
Do shoppers have to answer every time?
No. Once a shopper has been sized on any StrutFit store, they arrive at yours already sized and are asked nothing at all.
Right now, shoppers are guessing their size, struggling to find what they want, and buying blind.
Yours don't have to be.
Free trials includedShopify · Magento · Salesforce · customTrusted by world leading brands