For apparel & footwear ecommerce

Give every shopper a personal store assistant.

StrutFit helps them find the right product, get answers, try it on, and choose the correct size — the service a store gives in person, now online.

Book a demo
GDPR & AI Act compliantAccessibility compliantIntegrates with any platform
HOKAUGGPIKOLINOSROSSIGNOLTEVALACOSTEBIRCHBURYRIEDELLWEARERTECHPELUVA
HOKAUGGPIKOLINOSROSSIGNOLTEVALACOSTEBIRCHBURYRIEDELLWEARERTECHPELUVA
For apparel & footwear ecommerce

Give every shopper a personal store assistant.

StrutFit helps them find the right product, get answers, try it on, and choose the correct size — the service a store gives in person, now online.

Book a demo
GDPR & AI Act compliantAccessibility compliantIntegrates with any platform
HOKAUGGPIKOLINOSROSSIGNOLTEVALACOSTEBIRCHBURYRIEDELL
HOKAUGGPIKOLINOSROSSIGNOLTEVALACOSTEBIRCHBURYRIEDELL
Meet the StrutFit Suite

Find it. Try it. Size it.Help your shoppers shop.

Transform your store into a place shoppers feel confident.

A bomber jacket held up on a hanger
A running sneaker
A suede derby shoe on a plinth
Patched denim jeans worn with white sneakers
A pair of floral court heels
01

Find

The chatbot that goes further

On the surface, a great chat assistant - it recommends, answers and tracks orders. Underneath, it's plugged into StrutFit's sizing, try-on and support engines, so it settles the questions other chatbots can only talk around. See what that unlocks.

Beyond chatWired into Size & TryIn every page
Waterproof, wide fit, all under $200. Three in stock:
Storm Ridge 3 - full waterproof membrane, wide sizes.
Summit Drift WP - roomy toe box, all-day cushioning.
Cedar Ridge WP - lightest of the three.
3 matches for youSwipe ›
Storm Ridge 3
Hiking
Storm Ridge 3
$180
Summit Drift WP
Hiking
Summit Drift WP
$165
Cedar Ridge WP
Walking
Cedar Ridge WP
$150
Try asking
›Which of these has the widest toe box?
Powered by StrutFit
02

Try

Photorealistic virtual try-on

One photo puts your whole catalogue on the shopper - apparel renders on their body with correct drape and layering, footwear on their feet, generated photo-realistically. It's the fitting room, on the product page.

Image-gen try-onFull outfit layeringOne photo, every look
A shopper's photo restyled into a new outfit with StrutFit virtual try-on
03

Size

A personal sizer for every product

Shoppers tell us their usual size, or the size they take in another brand, and answer a couple of questions about width. Or they scan their feet in 30 seconds with a phone camera. Either way they get a size calibrated to the exact product in front of them.

Survey or scanFootwear + apparelPer-product calibrated
Recommended size
10 US
Footwear
Footwear recommendation
Recommended size
L
Apparel
Apparel recommendation
04

Footwear 3D and Augmented Reality

Real 3D models, live camera try-on

We build a true-to-life 3D model of each shoe and deliver it on your product page. Shoppers spin it from every angle, switch colourways, then step into live camera AR to see it on their own feet - no app to install.

Real 3D modelLive camera ARColourway variants
View the shoe in 3D - powered by StrutFit
3D viewer
Try the shoe on your own feet in live camera AR
AR try-on
Why StrutFit

Start with the one you need. Grow into the rest.

Start with the product that solves your biggest problem today. Prove it on your own traffic, then unlock the rest of the suite as your needs grow — same install, same data, no new contract.

Live on HOKA, Pikolinos and Birchbury storefronts.
Higher conversion
up to30%

Conversion among shoppers who use our digital experiences.

Fewer returns
up to17%

Fewer sizing-related returns when using our sizing tools.

Time to live
2wks

Adding the next product is a switch, not a project.

Transparent pricing
0hidden fees

The price is on the site. No quote-gate, no surprises.

Meet the brands growing with StrutFit.

All case studies
HOKA
EMEA · Size
−6.0%
Return rate
+4.1%
Conversion rate
+8.2%
Average order value
Proven in a four-month A/B test against a control across EMEA.
Our consumers are loving having a dynamic and personalised sizing solution which we have seen in reviews and testimonials. From a commercial point of view, we have reduced our returns rates on sizing across all brands in EMEA since partnering with StrutFit.
AK
Andrew Kew
Director of eCommerce · HOKA & Teva EMEA
Read full story
● Customer story

2.5 million shoppers have already shopped using StrutFit.

For over 10 years, we’ve helped shoppers find what’s right for them.

2.5M
Shoppers served
200K
Registered accounts
100+
Countries
Integrations

Keep your stack.StrutFit plugs in.

Plugs into any commerce platform. SDKs for native integrations. Live in days, not months.

Insights, conversations,
and trends.

Vol. 03 · Spring 2026
All resources
Industry Report: Top 10 Most Sustainable Footwear Brands
Featured · Industry report
StrutFit × eTailRPT · 24-10

The Top 10 Most Sustainable Footwear Brands

S

trutFit and eTail combined forces to research and rank the Top 10 most sustainable footwear brands across five categories: people, planet, material, transparency, and innovation.

SustainabilityFootwearIndustry reportResearch
Oct 16, 2024
12 min read
Read article
The Strut Podcast
EP · 14
This week's guest
Sara Girola
Former Global Director of
Digital Size & Fit, Nike

Solving Digital
Size & Fit at Nike

Localization, digital innovation, and the future of online fit - what brands get wrong, and where the next decade goes.

12:14· Mar 27, 2025· 1 hr 9 min1:09:00

Right now, shoppers are guessing their size, struggling to find what they want, and buying blind.

Yours don't have to be.
Free trials includedShopify · Magento · Salesforce · customTrusted by world leading brands