In this episode, we sit down with Sara Girola, former Global Director of Digital Size & Fit at Nike. With extensive experience in localization, digital innovation, and sizing solutions, Sara brings valuable insights from her journey at one of the world’s leading sportswear brands.

Sara shares her unexpected entry into the world of sizing and fit, the complexities of standardization in the industry, and the multifaceted challenges of creating consistent sizing across different product lines. She discusses innovative approaches to tackling returns, the importance of data in improving product development, and the potential of emerging technologies like 3D assets and digital avatars in enhancing the online shopping experience.

From the intricacies of size charts to the broader implications of sustainability in reverse logistics, Sara offers a comprehensive look at the current state and future possibilities of sizing and fit in retail. Her unique perspective bridges the gaps between product creation, e-commerce, and consumer experience, providing listeners with actionable insights on how to approach sizing challenges in the ever-evolving retail landscape.

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About The StrutFit Show:
The StrutFit Show highlights the innovations happening and shares knowledge from influential figures in the retail industry. Every episode, our CEO, Ang Nayyar will be joined by a guest who is leading or innovating in some part of the retail spectrum-  from design, to manufacturing, to marketing, and even to sales. We'll discuss trends, learnings, and ideas, and really try to figure out what the top performers in your field are doing. Along the way, we'll discover some lessons you can apply to your own career, and hopefully even have some fun.

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