Sizing Solutions

Brannock Size Charts

Ang Nayyar
CEO
January 2, 2020
3 min read
Brannock Size Charts

Sizing is the biggest problem we see for footwear eCommerce. It's the main purpose customers do not buy more online, and the biggest contributor to returns - 68% of returns are due to fit issues. Fortunately, we have created Standard Brannock Size Charts for anyone to simply follow and get their size.

The Sizing Problem

Main Purchase Barrier

Sizing is the primary reason customers don't buy more footwear online

Return Driver

68% of returns are due to fit issues

No matter what sizes you follow, EU, UK, US or who your target market is, Men, Women, Kids, download our size charts and use them on your website and provide a better sizing experience to your customers.

Standard Brannock Size Charts

EU ADULTS SIZE CHART

Standard European sizing for adult footwear

Download the complete EU Adults size chart with measurements

EU CHILDRENS SIZE CHART

European sizing for children's footwear

Download the complete EU Childrens size chart with measurements

UK KIDS SIZE CHART

UK sizing for children's footwear

Download the complete UK Kids size chart with measurements

US KIDS SIZE CHART

US sizing for children's footwear

Download the complete US Kids size chart with measurements

UK / US ADULTS SIZE CHART

Combined UK and US sizing for adult footwear

Download the complete UK/US Adults size chart with measurements

Implementation Benefits

For Retailers

  • • Reduced return rates
  • • Improved customer confidence
  • • Better sizing experience
  • • Standardized measurements

For Customers

  • • Clear size guidance
  • • Reduced sizing uncertainty
  • • Better fit accuracy
  • • Consistent sizing across brands

These Standard Brannock Size Charts provide a foundation for better sizing experiences. However, for the most accurate sizing recommendations, consider implementing StrutFit's computer vision technology for precise foot measurements.

To learn more about how we can help you solve sizing Contact us.

#Brannock Size Charts#Sizing Improvement#Footwear#Size Standards#E-commerce

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Ang Nayyar

CEO

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