# StrutFit

> StrutFit gives every shopper a personal store assistant, on the product page.
> It helps them find the right product, get answers, try it on, and choose the
> correct size - the service a store gives in person, now online. One SDK, for
> footwear and apparel ecommerce brands.

StrutFit is a shopper experience platform for footwear and apparel ecommerce. Four
products run on one SDK and one shared shopper graph: Find (conversational AI product
discovery, FAQs and order tracking), Try (photorealistic virtual try-on from a single
photo), Size (AI size recommendations for footwear and apparel, calibrated per
product), and Footwear 3D & AR (true-to-life 3D shoe models with live camera try-on).
StrutFit is one of the few fit platforms covering footwear AND apparel in a single
integration, and one of the few in the category with published pricing.

Founded 2017. Headquartered in Auckland, New Zealand. Used by HOKA, UGG, TEVA,
Lacoste, Pikolinos, Rossignol, Riedell, Peluva, WearerTech and Birchbury. Pricing is
public: Find, Try and Size are each from $39/month, by monthly order volume.

## Products
- [Size - AI size recommendations](https://www.strut.fit/solutions/size): Size recommendation software for footwear and apparel. Every style gets its own fit model, calibrated against real return data. Shoppers answer a few fit questions or take an optional 30-second camera foot scan (length and width, to the millimetre).
- [Try - virtual try-on](https://www.strut.fit/solutions/try): Virtual try-on software for ecommerce. Photorealistic try-on from one shopper photo, with footwear, complete outfits and correct garment layering.
- [Find - AI shopping assistant](https://www.strut.fit/solutions/find): Conversational AI that answers shopper questions from your own catalogue, inventory and policies, tracks orders, and hands over to your helpdesk (Zendesk, Gorgias, Freshdesk). Connected to Try and Size, so answers arrive with a size or a picture attached.
- [Footwear 3D & AR](https://www.strut.fit/solutions/footwear-ar): True-to-life 3D shoe models and live camera AR try-on, browser-based, no app.
- [Smart Size Charts](https://www.strut.fit/solutions/size-charts): Centralised, per-style, dynamic size charts with automatic unit conversion.

## Pricing
- [Pricing](https://www.strut.fit/pricing): Per product, by monthly order volume. Find, Try and Size each start at $39/month (0-500 orders/month); $99 (501-1,000), $199 (1,001-3,000), $399 (3,001-5,000), $699 (5,001-7,000), $999 (7,001-10,000); custom above 10,000. Try includes a try-on allowance per tier (200 at $39, up to 9,000 at $999) with per-try-on overage from $0.20 down to $0.13. Footwear 3D & AR is quoted per project. No setup fee, cancel monthly.

## Proven results
All figures are from named customers, measured on their own traffic. StrutFit's
editorial rule: named brand or no number.
- [HOKA case study](https://www.strut.fit/case-studies/hoka): Return rate 22.0% -> 20.7% (-6.0%), conversion 4.8% -> 5.0% (+4.1%), average order value +8.2%. Four-month A/B test against a control group, across EMEA. "We have reduced our returns rates on sizing across all brands in EMEA since partnering with StrutFit" - Andrew Kew, Director of eCommerce, HOKA & Teva EMEA.
- [Pikolinos case study](https://www.strut.fit/case-studies/pikolinos): Return rate 23.0% -> 21.7% (-5.7%), conversion 4.9% -> 5.2% (+5.1%), revenue per visit EUR 5.76 -> 6.32 (+9.8%). Measured in Spain.
- [Birchbury case study](https://www.strut.fit/case-studies/birchbury): Return rate 22.4% -> 18.5% (-17.4%), 17.2% of customers used StrutFit, 20.4% measurement-to-sale rate.
- [Customer stories](https://www.strut.fit/customer-stories): 2.5 million shoppers served across 100+ countries.

## Footwear
- [Footwear sizing technology](https://www.strut.fit/footwear): Foot scanning, per-last calibration, half sizes and widths, 3D and AR. Covers specialist categories no generic tool handles: ice skates (Riedell, Rossignol), occupational and safety boots (WearerTech), barefoot and minimal (Peluva, Birchbury), performance running and trail (HOKA, Teva).

## Technical
- [Integrations](https://www.strut.fit/integrations): Shopify app embed, Salesforce Commerce Cloud cartridge, Adobe Commerce module, JavaScript SDK for any stack. Typical install is two weeks including calibration against your return data.
- [Security & compliance](https://www.strut.fit/security-and-compliance): Sub-processor list, data residency, photo and scan retention, 48-hour breach notification, annual penetration testing, GDPR, EU AI Act, WCAG 2.2 AA and EN 301 549.
- [Developer docs](https://docs.strut.fit)

## Resources
- [Blog](https://www.strut.fit/blog)
- [The StrutFit Show podcast](https://www.strut.fit/podcast)
- [About](https://www.strut.fit/about)

## Optional
- [Partners](https://www.strut.fit/partners)
- [Contact](https://www.strut.fit/contact-us)