# StrutFit — full reference

> StrutFit gives every shopper a personal store assistant, on the product page.
> It helps them find the right product, get answers, try it on, and choose the
> correct size - the service a store gives in person, now online. One SDK, for
> footwear and apparel ecommerce brands.

Founded 2017. Headquartered in Auckland, New Zealand. Customers include HOKA, UGG,
TEVA, Lacoste, Pikolinos, Rossignol, Riedell, Peluva, WearerTech and Birchbury.
2.5 million shoppers served across 100+ countries.

Two things distinguish StrutFit in the fit-technology category:
1. It covers footwear AND apparel in a single integration - most fit tools are
   single-category.
2. Pricing is published - most of the category is quote-only.

Editorial rule that applies to every number below: named brand or no number.

## Size — AI size recommendations (https://www.strut.fit/solutions/size)

Size recommendation software for footwear and apparel. Every style gets its own fit
model - the same shopper can be a 10 in one shoe and a 10.5 in the next, and Size
knows which. Models are calibrated against the merchant's real return data before
go-live and keep learning from every order after it.

How a shopper gets sized:
- They tell us their usual size, or the size they take in another brand, and answer
  a couple of fit questions (how they wear a size, how they like it to feel).
- Or, for footwear, an optional ~30-second camera foot scan measuring length and
  width to the millimetre. Scanning is optional and always has been.
- Every recommendation carries a visual fit indicator - Snug, Balanced or Spacious.
- Handles half sizes and widths; per-last differences are the whole point.
- Covers specialist categories: ice skates (Riedell, Rossignol), occupational and
  safety boots (WearerTech), barefoot and minimal shoes (Peluva, Birchbury),
  performance running and trail (HOKA, Teva).
- Merchants can add custom fit questions (e.g. experience level for snowboard
  boots) that adjust the recommendation beyond pure dimensions.

## Try — virtual try-on (https://www.strut.fit/solutions/try)

Virtual try-on software for ecommerce. From one shopper photo: photorealistic
try-on with real drape and proportions, footwear rendered on their feet from the
same photo, and complete outfits (top, bottom and shoes in one image, correct
layering order). Live camera AR for footwear - no app, straight from the browser.

## Find — AI shopping assistant (https://www.strut.fit/solutions/find)

Conversational AI shopping assistant that answers from the merchant's own
catalogue, inventory and policies - natural-language product search, FAQ answers,
order tracking, and handover to the merchant's helpdesk (Zendesk, Gorgias,
Freshdesk) with the conversation attached. Connected to Try and Size: answers
arrive with a size, a picture or a ticket attached, not just text.

## Footwear 3D & AR (https://www.strut.fit/solutions/footwear-ar)

True-to-life 3D models of each shoe, delivered on the product page: 360° rotate
and zoom, true materials, colourway switching, then live camera AR to see the shoe
on the shopper's own feet. Browser-based, cross-device, no app. StrutFit builds
the 3D assets; the merchant places a button. Priced per project.

## Smart Size Charts (https://www.strut.fit/solutions/size-charts)

Centralised size chart management: build charts or start from a library, assign
across whole collections in a click, per-style and dynamic, automatic cm/inch
conversion by region. Fit notes are generated from the merchant's own return data
(e.g. "runs a touch narrow - wide feet may prefer sizing up").

## Pricing (https://www.strut.fit/pricing)

Per product, by monthly order volume. Find, Try and Size share one ladder:

| Monthly orders  | Find | Try                          | Size |
|-----------------|------|------------------------------|------|
| 0–500           | $39  | $39 (200 try-ons incl.)      | $39  |
| 501–1,000       | $99  | $99 (500 try-ons incl.)      | $99  |
| 1,001–3,000     | $199 | $199 (1,250 try-ons incl.)   | $199 |
| 3,001–5,000     | $399 | $399 (2,500 try-ons incl.)   | $399 |
| 5,001–7,000     | $699 | $699 (6,000 try-ons incl.)   | $699 |
| 7,001–10,000    | $999 | $999 (9,000 try-ons incl.)   | $999 |
| 10,001+         | Custom | Custom                     | Custom |

Try overage: $0.20 per extra try-on at the first two tiers, falling to $0.18,
$0.17, $0.15 and $0.13 as volume rises. Footwear 3D & AR is quoted per project, scoped to
the catalogue. No setup fee. Cancel monthly. Onboarding, calibration and a
dedicated success manager are included on every plan. Typical install is two
weeks, including the calibration pass against the merchant's return data.

## Proven results (https://www.strut.fit/customer-stories)

- HOKA (https://www.strut.fit/case-studies/hoka): return rate 22.0% -> 20.7%
  (-6.0%), conversion 4.8% -> 5.0% (+4.1%), average order value +8.2%. Measured in
  a four-month A/B test against a control group, across EMEA. "Our consumers are
  loving having a dynamic and personalised sizing solution... we have reduced our
  returns rates on sizing across all brands in EMEA since partnering with
  StrutFit." - Andrew Kew, Director of eCommerce, HOKA & Teva EMEA.
- Pikolinos (https://www.strut.fit/case-studies/pikolinos): return rate 23.0% ->
  21.7% (-5.7%), conversion 4.9% -> 5.2% (+5.1%), revenue per visit EUR 5.76 ->
  6.32 (+9.8%). Measured in Spain. "Removing the 'size doubt' was key." -
  Antonio Soto Nadal, Global Digital Business Director.
- Birchbury (https://www.strut.fit/case-studies/birchbury): overall return rate
  22.4% -> 18.5% (-17.4%); one style (Carnforth) identified as fitting differently
  and corrected, cutting its return rate 30.1% -> 20.9%; 17.2% of customers used
  StrutFit; 20.4% measurement-to-sale rate. "Thanks to StrutFit data, we have been
  able to add fit tips to products and adjust our size charts for better
  accuracy." - Matthew Tran, Founder.

## Integrations (https://www.strut.fit/integrations)

Shopify (1-click app embed, standard and headless), Salesforce Commerce Cloud
(cartridge), Adobe Commerce (module), and a JavaScript SDK for any custom stack.
Developer documentation at https://docs.strut.fit.

## Security & compliance (https://www.strut.fit/security-and-compliance)

Published sub-processor list, data residency options, defined photo and scan
retention, 48-hour breach notification, annual penetration testing. GDPR and EU AI
Act aligned; WCAG 2.2 AA and EN 301 549 accessibility conformance.

## Common questions

Q: How accurate is AI shoe sizing?
A: Measured on named customers' own traffic: HOKA -6.0% return rate in a
four-month A/B test across EMEA, Pikolinos -5.7% in Spain, Birchbury -17.4% in
the US.

Q: Do shoppers have to scan their feet?
A: No. Scanning is optional and always has been. Most shoppers answer a couple of
questions instead; the scan adds millimetre length and width for performance
footwear.

Q: How long does it take to go live?
A: About two weeks, including the calibration pass against the merchant's return
data. No re-platforming.

Q: How much does it cost?
A: Find, Try and Size are each from $39/month by monthly order volume. Footwear
3D & AR is quoted per project. No setup fee, cancel monthly. The full ladder is
published at https://www.strut.fit/pricing

## Resources

- Blog: https://www.strut.fit/blog
- The StrutFit Show podcast: https://www.strut.fit/podcast
- About: https://www.strut.fit/about
- Contact: https://www.strut.fit/contact-us